Gestão de pessoal e comunicação de pessoal na Marinha: utilização da comunicação social para a obtenção de pessoal

Abstract

The purpose of this research is to verify the validity of the use of the media,particularly the internal marketing, to assist in personnel obtaining to the various parts of the Navy. Despite the personnel management of the Force be appropriate, logical and operate according to the theory advocated in people management, existsinternal recruitment seasonal difficulties for somecareers and activities, whose choices are made at specific times of life, determined by Career Plans. It is intuitive that the external marketing influences the entry of personal or external recruitment, however this research want to show that the endomarketingcontribute to this type of personnel obtainingandcan also be used for internal recruitment for different careers. In this sense, internal marketing can be used to help mitigate leakage of these careers and activities whose professional life require more sacrifice, more involving danger and separation from familyorhave unhealthy working conditions, such as life onboard. However, to influence people to change their choices is necessary to know their characteristics, motivational theories and personal satisfaction. Then, itl will be possibleanalyze all the measures that the Force has taken to try to solve the escape of life on board and showthat internal marketing can have a role in this process of changing career’soption. The motivation is closely related to leadership, being a good leader able tomake his subordinates to engage fully in their tasks and have attitudes aligned with the interests of your organization. Thus, in an institution with the dimensions of the Navy, internal communication, that has your goals in keeping with the organization's strategy and is always linked to senior management, can be used as a "great leader",conveingrecognition’smessages for crews to demonstrate the priority given to the operationalactivity. Consequently, the crew will feel motivated and prestigious, increasing their productivity, and attracting the interest of other military to the boardactivitiesand to careers directly related to the ships. Thus, it will be contributing to the Institution has more efficientshipsand therefore better perform their mission.