O relacionamento da Marinha do Brasil com a mídia:a importância do relacionamento dos Grupamentos Operativos de Fuzileiros Navais (GptOpFuzNav) com a mídia: análise e sugestões

Abstract

Technology is developing on a daily basis new mechanisms to spread information on a global scale. In this very globalized world the importance of media relations evolves in a way too far from the criticized model of public relations toward skilled professionals that could help some organizations to send their messages fast, plenty of honesty and effectiveness in the search of an appropriated mean. The present work analyses the relationship between the Brazilian Navy and the media. It is done through the use of bibliographic research, in the field of internet, as well as lectures, training and personal testimony. The focus of such analysis rest in the deployment of Brazilian Marine Task Forces, which might be performing military operations, independently, but in the presence of the Navy they belong to. It also presents the Public Affairs framework, within the Armed Forces, as well as the necessary skills for their military personal that will contribute to a positive image from the outsider point of view concerning the Brazilian Navy. It also looks forward to keeping a good reputation that allows, altogether with the appropriate use of different means of communication with the national society, as a way of contribute to open the range of their activities visibility as well as to nullify or to reduce the possible negative effects, in case of the eruption of a image crisis concerning the organization in Brazil or abroad. Studying the profile of national media professionals could be a way of assurance over the characteristics of different means and presenting the necessary tools to establish an appropriate framework carried on by skilled professionals as well as specific rules for relating to the media. Therefore, the Brazilian Navy could act proactively in the search for a long-lasting relationship, which is not reduced to a few moments of crisis. It also contributes to turn the institutional identity into a never-ending one focusing to predictable actions in the context of the Navy Public Affairs plan toward the best interests of the society.