Liderança estratégica na marinha: as redes sociais e a liderança estratégica na Marinha do Brasil

Abstract

The current challenge within organizations is to know how to deal, strategically, with the new communication tools that have been transforming the form of leadership in organizations. The interaction between leaders and leaders, between organization and followers and between organization and its workforce is directly influenced by the communication performed through its social networks. It is necessary to have a solid strategic planning, transparent and consistent with the mission, values and future vision of the institution. It is also very important to have an efficient organizational structure and communication capable of unifying the discourse in pursuit of effective institutional leadership. In this same sense, it is indisputable that we are facing a culture of connection, in which we observe a new generation of professionals, called Digital Natives, belonging to Generations Y and Z, born from 1980, which, in 2020, are a significant portion in the institutions. This is a generation that grew up in the midst of new technologies and learned early to connect with the world through the internet. To lead them, it is essential to use the new leadership tools, including social networks, which can facilitate the process of adaptation of new generations to organizational culture, as well as encouraging them to become more interested in the affairs of the institution to which they belong, accentuating the relationship between both, seeking to influence and convince them to work towards the strategic objectives elaborated by the senior management. On the other hand, it identifies the need for the standardization of rules and constant monitoring of networks in which communication is performed, in line with existing strategic planning, aiming to achieve its strategic purposes.